Launching your own accounting firm offers flexibility and control!

However, long-term sustainability is challenging for accounting businesses due to tasks and tax compliance. The journey can be uncertain about marketing strategies, legal requirements, and pricing strategies.

Thus, thoroughness and well-informedness are essential during the decision-making process of how to start an accounting firm. Despite the uncertainty, starting an accounting firm can provide financial freedom and a sense of ownership, making it a rewarding endeavor.

In this blog, we’ve gathered a few tips from industry professionals.

How to Start an Accounting Firm?

How to Start an Accounting Firm

Unlike starting a job, starting an accounting business demands certain knowledge and abilities. A solid plan is crucial for ensuring the success of a new business and preparing it for its critical first year.

Here’s all you need to know:

1. Make A Business Plan

When considering starting an accounting firm of your own, it’s crucial to discuss your goals and values with your business partners.

To start an accounting firm, it’s also crucial to have a strong belief in your business values, which will guide your business’s foundation. Addressing these at the beginning is important to guarantee agreement from all parties involved.

You need to examine your strengths and weaknesses, identifying areas of overlap where you have significant strengths and areas where you’re less strong. These weaker areas may require additional input. You can get some outside help from a new business partner, employee, or outsourcing. This will help you plan for the required adjustments and guarantee a successful start to your practice.

Your business plan must have the data necessary to run a profitable accounting firm.

2. Choose a Business Name

One of the most important things that distinguishes your company is its name. It is also essential for word-of-mouth referrals. To create a memorable and short name, consider the following ideas:

  1. Names should be brief, distinctive, memorable, simple to speak and spell, and pertinent to the goods or services you sell.
  2. Ask around for suggestions from family, friends, colleagues, and social media.
  3. Include keywords like “accounting” or “CPA” to boost SEO.
  4. Choose a name that allows for expansion and avoid location-based names.
  5. Using online tools such as the Step-by-Step Business Name Generator, you can produce lots of options.
  6. Visit the US Patent and Trademark Office’s website to check the availability of potential registration names and related domain names. For increased credibility, focus on .com or .org domains.
  7. Choose a name that passes the screening process and proceed with domain registration and social media account creation.

Choosing a name for your company is an essential step in creating a business entity because it will greatly affect it.

3. Choose a Business Entity Type and Register Your New Business

The Professional Corporation (PC), Limited Liability Company (LLC), or Professional Limited Liability Company (PLLC) organizational forms are commonly used by accounting firms.

The Limited Liability Partnership (LLP) form is a popular choice for firms that have many proprietors. These structures offer liability protection but allow the proprietors to be personally responsible for their own actions.

State requirements and costs for creating business entities vary, and some may restrict certain types.

To ensure compliance, it’s essential to review state regulations. This can help make informed decisions, serve as registered agents, and file business registration paperwork.

Here are a few Firm Structure overviews:

  • Sole proprietorships: These are simple structures but risky for business owner’s personal assets.
  • General partnerships, LLPs, LLCs, and professional LLCs: Provides more protection.
  • S corporations: Allows owners to self-pay as employees, requires incorporation fees.
  • C corporations: The responsibility of owners and shareholders is limited, and annual meetings and financial transparency statements are required.

4. Secure Permits, Licenses, and a Bank Account

You have to learn about local, state, and federal laws and regulations in order to operate a firm. Establishing an LLC requires opening a business bank account and submitting applications for any required licenses or permits.

Certified public accountants must pass the CPA exam before they may obtain a license and certificate to work in the United States. The State Board of Accountancy provides further details on particular state education and experience criteria.

State and municipal governments may also require additional licenses and permits for house occupation, signage, and general commercial activities.

For your accounting company, you must also open a bank account. For legal and tax purposes, LLCs and companies must keep their personal and company finances separate.

This separation ensures the corporate veil protects business owners from liabilities. Once registered and an EIN is obtained, a company should have the necessary information to open business bank and credit accounts, ensuring the protection of business owners from liabilities.

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5. Protect Your Business with Insurance

Setting up a legal business entity does not protect personal assets from debt or litigation, but it does limit vulnerability.

Insurance coverage provides additional security and comfort. Employing a qualified insurance specialist may assist financial services organizations in selecting appropriate insurance policies, such as BOP (business owner’s policy), professional liability insurance, and data breach coverage. These policies help protect personal assets and ensure business continuity.

Important insurances for your accounting business include:

  • Business Owner’s Policy (BOP)
  • Professional Liability Insurance
  • Data Breach Coverage

6. Set Up Your Pricing Structure

Implementing an efficient pricing plan for your accounting firm will help you grow your business and deliver the finest service to clients. The fees and price lists charged by an accountant can significantly impact the client’s perception of your firm.

Accounting Firm Pricing Strategies

  • Hourly billing: Calculated after service completion, requiring tracking time.
  • Fixed pricing: Set price for service, regardless of client, calculated before service provision.
  • Value billing: Establishes value and generates an invoice for the client after service completion, totaling hours by hourly rate and markup.
  • Value pricing: A unique process based on the client’s wishes, negotiated in advance, aligning with their perception of value.

An accounting price list focuses on creating ease for clients, with the main goal being to enhance their value.

Value pricing is based on the facilities and services provided to the client, with both parties working towards the same goal of providing top service for the client.

7. Purchase Equipment and Tools

Ensure your firm has efficient systems to manage client work and meet deadlines, boosting client satisfaction and generating more referrals.

Simple spreadsheets can become tedious as more clients come in, so consider using accounting management software like Moon Invoice to keep you and your team on track and prevent tasks from falling through the cracks. It streamlines tasks like invoices and provides insights into financial health.

Accounting software is vital for small firms that want to track financial activities and keep detailed records.

The right software should support both current and future business versions, be within budget, and be compatible with point-of-sale and payroll software and the accountant’s system. Scalability is also essential, given the possibility of corporate development. Choosing software that will meet your needs now and in the future is essential.

8. Get Invoicing Software

Manual processes and old accounting practices often limit businesses instead of benefiting them.

Invoice software can help small and growing companies better manage, automate, and expedite simple and complex financial and operational procedures. It saves resources and reduces the need for redundant reports from multiple departments. It helps companies flourish by reducing waste and improving efficiency.

Moon Invoice is a popular accounting software with scalable features, compliance with accounting standards, easy sharing with accountants, integration with top payroll and bookkeeping software, live customer support, and reasonable costs. It also provides an accountant invoice template for easy invoicing.

Invoicing software is a suitable option for those who prefer hands-on bookkeeping and want to save money. Depending on the chosen provider and plan, it automates tedious tasks like calculating sales tax and generating financial reports.

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9. Start Marketing of Your Firm

Starting an accounting firm involves promoting the business to develop a client base and communicate your skills.

This can be done in various ways, including hosting casual gatherings, joining local business associations, providing pro bono services, and alerting acquaintances, family, and coworkers that your company is looking for referrals.

With more business transactions and communication moving online, it’s critical to promote your services on social media, your company website, and other online channels.

A small accounting company’s brand should consist of an identifiable logo, a succinct tagline, a single font family, a unified color scheme, and unified imagery used in backdrops, images, and illustrations. It is essential to choose fonts from a web-safe collection and ensure that the imagery accompanying the firm’s online presence and correspondence represents a single style.

How Much Does it Cost to Start an Accounting Firm?

Start-up costs for accounting firms can range from $2,500 to $25,000, depending on location and goals.

The cost depends on various factors. Figuring out the prices is the first step for new entrepreneurs. Accounting businesses must also locate and set up the technology and equipment required for effective operations. After they have a tax solution, they can move on to other daily responsibilities and business-related issues.

Here’s a list of potential expenses to start an accounting firm:

Expense Estimated Cost Range
Professional Licensing $500 – $3,000
Education and Training $2,000 – $50,000
Office Space $500 – $2,000 per month
Equipment and Supplies $2,000 – $20,000
Marketing and Advertising $3,000 – $10,000
Insurance $1,000 – $5,000 per year
Employee Salaries Variable
Legal and Professional Fees Variable
Technology and Software Subscriptions Variable

How to Choose an Accountant for a Small Business?

Choosing the right business accountant is a crucial business decision for small businesses.

A good accountant can save time and aid growth, while a bad one could result in significant financial losses. However, due to the large number available, picking among thousands of accountants might be a difficult task.

Here are some tips for selecting an accountant for your company:

1. Understand Your Needs

To find a small business accountant, list all the tasks you need their help with, from tax preparation and filing to monthly bookkeeping, payroll, and financial reporting.

Before hiring a business accountant, understand what you need them to do. A bookkeeper or non-certified accountant can handle day-to-day accounting, but a Certified Public Accountant (CPA) is the best option for strategic tax advice, tax filing, and audit support. It’s crucial to understand the responsibilities and work needed, as well as how often to find the right accountant. This helps you find the right accountant for a small business.

2. Seek Referrals and Reviews

To find a reliable accountant for business, ask for recommendations from friends, conduct a Google search for accountants in your area, and seek online reviews. Utilize platforms like LinkedIn, Yelp, and other online communities like Reddit and Facebook for referrals and reviews. These resources can help you compare and evaluate potential accountants and make an informed decision.

3. Evaluate Their Qualifications and Experience

To find a suitable accountant for your small business, it’s essential to choose someone with relevant experience and qualifications.

Seek out a business-focused accountant who has experience working with other businesses in your sector and who is knowledgeable about tax benefits and possibilities. For specific problems like tax audits or budget exceeding, seek an accountant with experience in audits, budgeting, forecasting, or solving your specific challenges.

Reputable accountants must to be able to demonstrate their expertise through their credentials and work history. Their previous experience and formal education will define the kind of accountant you can choose and the services they can offer.

Accountant Qualifications Overview

  • CPA Certification: Professional with passing CPA exam and necessary qualifications. Requirements vary by state.
  • Certified Management Accountant (CMA): Knowledge of financial accounting and strategic management. A bachelor’s degree is required in addition to two years of experience in managerial accounting or financial management.
  • Chartered Global Management Accountant (CGMA): CIMA offers worldwide certification to CPAs working in government and business.
  • Enrolled Agent (EA): Professional with a government license defending taxpayers.
  • Accredited Receivables Specialists (ARS), Accredited Payables Managers (APM), Accredited Payables Specialists (APS), and Certified Payroll Professionals (CPP) are further certificates.

4. Compare Your Needs to an Accounting Firm’s Offerings

Small business accounting and bookkeeping involve various tasks, including recording, coding, and reconciling transactions, as well as capturing receipts, invoices, and income and expenditure evidence.

Small business owners can maintain operational efficiency and organization by using a small business accounting checklist. It can also help them keep track of responsibilities and ensure that tasks are completed at specific times during the month.

Some top services provided by accounting firms include:

  • Profitability Analysis
  • Investing and wealth management
  • Cash flow planning and forecasting
  • Budgeting
  • Company fringe benefits
  • Estate planning
  • Income-shifting and education-saving strategies
  • Business entity structure planning
  • Rental property operations

5. Meet Your Accounting Prospects Face-to-Face

After conducting initial research and identifying potential accountants, it’s crucial to schedule meetings or interviews with them to gain a better understanding of their work.

While online research may provide some answers, it’s still beneficial to spend time with a prospective accountant to determine if they’re the right fit for your business. Before hiring a business accountant, it’s advisable to interview multiple candidates to find one who aligns with your company’s needs.

Inquire about their credentials, experience, and whether or not their job history meets the needs of your organization. If you have specific financial issues, discuss how the accountant can help and compare their approaches. This is your chance to assess each applicant’s compatibility with your business.

Consider having a face-to-face meeting with them if they work inside to understand their teamwork better.

Some prospective accountants’ questions include:

  • Qualifications and training in accounting.
  • Types of accounting services offered.
  • Fees and charging methods.
  • Client types and industry experience.
  • Technology or software used.
  • Supporting goals and additional business value.

6. Do Background Checks

Before making a decision, conduct a thorough background check on your potential accountant, ensuring their accounting license is valid and connected with their references.

Make sure to double-check testimonials from credible businesses and ask about their experiences. A wonderful accounting experience depends on working with a trustworthy, certified specialist, particularly if you need help with tax preparation, compliance, or IRS relations.

You must also contact the relevant licensing board to confirm active licenses for CPAs in your state. You need to consider what qualities to search for in an accountant based on your state’s requirements.

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Final Words

We hope to have cleared all your doubts on how to start an accounting firm & how to choose an accountant for your firm.

Accountants are crucial in starting an accounting firm, as they have a well-thought-out plan and are prepared for success.

Their skills and experience are essential in launching an accounting enterprise, and a specialty focus and effective marketing plan can propel the business plan toward its goals. The right accountant can help manage daily operations, provide financial advice, and make tax season easier.

You can also get help by using intuitive invoicing and accounting tools like Moon Invoice. Moon Invoice is a fantastic fit for accountants and small businesses, supporting them in reaching their objectives.

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Jayanti Katariya
Jayanti Katariya About the author

Jayanti Katariya is the founder & CEO of Moon Invoice, with over a decade of experience in developing SaaS products and the fintech industry. He holds a degree in engineering. Since 2011, Jayanti's expertise has helped thousands of businesses, from small startups to large enterprises, streamline invoicing, estimation, and accounting operations. His vision is to deliver top-tier financial solutions globally, ensuring efficient financial management for all business owners.